10 Event Day Photo Tips for Great Content All Year Round
Social Media is incredibly important for events, but do you ever wonder how a one-day event is able to have great content year round? Here are 10 things to consider on event day to make sure you will have quality content for the whole year!
1. Make Sure You Have Professional Photography
It’s crucial to make sure you have at least one professional photographer covering your event. A professional photographer will be able to capture the atmosphere and fun of your event! High quality images are not only necessary to covering the current event, but for promoting the event in the future.
2. Consider Having a Videographer
Promotional videos are highly engaging and show off the atmosphere of the event well.
3. Make Sure You Have Photos of Sponsors and Suppliers
Discuss with your photographer or social media team what you have promised to each sponsor or supplier as far as coverage goes online. Ensuring you take photos of all event sponsors on event day will provide you with content for them for the rest of the year!
4. Consider the Photos You Will Need Throughout the Year
Whether it’s next year’s volunteer call outs, sponsor shout outs, photos of award winners, or just photos for Mother’s Day, every event has days in the coming year they will need content for. Consider this before event day so you can get everything you need on the day of the event!
Volunteer Photo by Brynn Feather for the Victoria Marathon
5. Do You Have Someone Covering Social Media All Day?
Make sure you have someone or a team dedicated to covering social media on event day. We recommend having a strategic team, like us, cover social media year round, including event day. We will be able to post photos and videos of the event in real time, while responding to all posts and inquiries about the event.
6. Decide What Kind of Live Coverage You Want
It’s so important to be posting on event day and showing the activities going on in real time! You can choose regular posts, Facebook or Instagram Live, Instagram Stories, and of course live tweeting throughout the day!
Photo by Brynn Feather
7. Make Sure Your Photographer is Capturing Macro and Micro Event Moments!
It’s so important to get wider photos of the event size and scale, but micro moments help to show the personality of your event.
8. Give Your Photographer & Social Media Team a Shot List
You want to make sure all the important elements of your events are covered, so make sure everyone in charge of content knows their responsibilities!
9. Make Sure There’s Lots of Photos of Event Attendees!
Event Attendees love seeing photos of themselves at the events. Capture lots of photos of event attendees to increase engagement!
10. Ensure You Have Systems in Place to Receive Photos/Videos quickly!
It’s important to have photos posted quickly following the event when the attendees are checking and the “buzz” is still fresh. Media Outlets will also be wanting photos quickly, so make sure systems are in place to receive content quickly!
Great content involves planning and foresight on event day. Plan ahead and consider these 10 things to make sure you get the most out of the day of your event! If all this sounds overwhelming, we can help!
This week’s blog was written by our Digital Marketing Manager & Photographer Brynn Featherstone, a recent graduate of the University of Victoria majoring in Psychology, with a minor in Business.