SMO stands for Social Media Optimization. It’s kind of like Search Engine Optimization but for the social media world. It’s the process of optimizing your social content to perform the best that it possibly can, online. Part of SMO is strategically placing keywords throughout your profile, captions and hashtags. These keywords assist your ideal customers with landing on your social media platforms.
To see what qualified a business or person for being put in the bad or ugly category, we decided to poll our students to ask them what their pet peeves were when it comes to how people use their social media accounts.
We came up with 4 pet peeves! We have described them below. Do you fit in to any of these categories? If you do, we have some small changes that you can do to make sure you stay on trend and keep your friends and customers active on your social media platforms and hopefully not running away!.
Social media is the first touch point customers often have with your business and often the most convenient way for them to get in touch with you. As a result, it’s crucial to be effective at handling any customer service issues or concerns through social media. This post will give you a heads-up on the key things a business needs to consider before becoming a social media customer service superstar.
Facebook has been too successful! We all love to moan about how difficult it is to now have our business page information show up on Facebook newsfeeds, but the fact of the matter is there is not enough room on the newsfeed anymore.
To help combat this, Facebook did an experiment with the idea of having two streams – one for your personal feed and one called “explore” where business pages would only be found. But after running testing over a few months they decided this was not the answer for their crowded newsfeed.
Video is already one of the most engaging ways to interact with your social media audience. It’s good for SEO, grabbing attention, and keeping it. However, there’s an even better way of using video, and that’s live video. As a whole, live video has taken social media by storm, with Facebook, Instagram, Twitter, and Snapchat all offering ways to deliver live content. While it might not be right for every business, these 5 reasons will show you just how powerful of a tool live video can be when it is a part of your social strategy.
You probably hear the term “thought-leader” being thrown around a lot these days. What we used to call an “expert” is now more than that. They not only know their topic really well, but they use the digital world to ensure everyone knows they know their stuff! They are thought-provoking and help question the subject area and provide this information to the masses.
In order to make sure your content isn’t getting lost in the crowd, it is crucial to understand Instagram’s algorithm. Instagram wants to limit the content that circulates to only quality content, and therefore rewards posts with high engagement. Engagement on Instagram is made up of likes, comments, views, saves, shares, swipe ups, and direct messages.
The best content ideas almost never come to us when we’re sitting down at our desks. Usually, they happen when we’re on the go and don’t have time to pull out a laptop and create content. That’s where these iPhone apps come in; they’ll help you manage, create, and publish your social media content on-the-go.
One of the biggest problems that digital marketers face is the interpretation of social media metrics and how to determine when social media is worth it. Nearly half of marketers can’t even determine whether social media generated any revenue for their business and as high-profile firms like Procter & Gamble cut digital ad and social media spending, managers are increasingly anxious to see a concrete return on investment (ROI) on their social media spends. This post will help you determine which tools you need to tell if your social program is helping your busin
For many businesses, it seems simple to brand yourself on Social Media the same way you brand your more traditional marketing materials. However, one of the questions we get the most from individual entrepreneurs is how do I brand myself when I am my brand? Whether you are a Real Estate Agent, Financial Expert, Dentist, or a Consultant, you may struggle to build a clear Social Marketing Strategy surrounding yourself. It is important when you are the face of your brand to not only provide a clear message of who you are, but also to stand out from the crowd. Here are 10 tips to help you brand yourself on Social Media and capitalize on your uniqueness!
Over the last 10 years, we have seen the growth of digital marketing which has provided the opportunity for events to market to a wider audience at a reduced cost. We can reach a different audience and target our marketing to those who would benefit or enjoy our event the most.
But while the tools have become “easier” not everyone is actually using these tools to their best advantage. There is a lot of room for improvement and there is a great space for events to really stand out above the others in a competitive market if they do a good job.