Choosing The Right Social Media Platforms For Your Business
There are close to 3 billion people on Social Media right now. That’s A LOT of people, but they’re not all in the same places, doing the same things, so how do you find your target audience?
Social Media is diverse, and each platform has different things to offer. It is important to filter through all the options, and invest your resources in a few platforms that resonate with your business goals. We recommend starting with fewer platforms and expanding your Social Media presence along with your business.
But with all the choice, how can you choose which platforms can offer your business the most return? Just like brands, Social Media platforms have different audiences, with different habits, and unique ways of connecting with companies.
Here is a breakdown of the main Social Media channels and who you can reach on them.
Facebook– Most Popular Social Network, and best for targeting Generation X.
Facebook is seeing a decrease in new users between the ages of 18-24, and therefore many companies are no longer using Facebook to target these age categories. However, it is still crucial to have a presence on Facebook with your contact information and basic business information.
Twitter– Decreasing Activity, best for B2B Networking.
Twitter has long been considered one of the three major players in Social Media, but is seeing a recurring decrease in new users, and current users’ activity on the platform. Today less than 53% of twitter accounts are active. However, this platform can still be great for B2B connections and networking.
Instagram– Fastest growing Social Network, best for Millennials and Generation X.
Current estimates are showing Instagram close to 900 million users and of this, 500million are daily users. Best used as a brand building tool, and to create connections with ages 18-35.
LinkedIn– Best for Professional Connections and B2B
LinkedIn is great for working professionals and businesses to connect with other like-minded individuals and businesses. We find this platform to be best used as a networking tool, and implementing yourself as a thought leader in your field.
Pinterest– Evenly distributed among 18-64 year olds, best for targeting females.
Great for Female Focused Companies. Great for companies with beautiful visual products.
Snapchat– Best for targeting consumers under 24.
Majority of Snapchat users are under the age of 24, making it perfect for targeting a younger audience. Many companies use this as a “behind the scenes” look at operations.
YouTube– YouTube reaches more 18-49 year olds than any cable network in the US.
YouTube is a fantastic place to target 18-49 year olds with quality video content.
At 365 Day Media Group, we began with the three “big” platforms: Facebook, Twitter, and Instagram. Facebook is where we promote the most information and important updates regarding 365. Twitter allows us to communicate quickly and effectively and reach local businesses. Lastly, while Instagram may just seem like a fun visual app, this app has been exponential in reaching target audiences and allowing our brand personality to show through. We later diversified our efforts by creating a LinkedIn Business page, allowing us to connect with working professionals and businesses, and establish ourselves as thought leaders.
With any change, time will help guide your strategy. Give your networks time to grow, and most importantly trust what your analytics are telling you!
For a closer look at the statistics, visit: https://www.tracx.com/resources/blog/social-media-demographics-2017-marketers/
This week’s blog was written by our Digital Marketing Manager & Photographer Brynn Featherstone, a recent graduate of the University of Victoria majoring in Psychology, with a minor in Business.